Chocolate Experience

The museum is recognizable by the bright, red-painted and life-sized traditional cows silhouettes placed not only in the garden, but also on the rooftop of the building. Since its founding in 1991, the chocolate museum has continued to intrigue, fascinate and attract a multitude of gourmand visitors. The museum presents an overview of the history of chocolate – from the first rudimentary cocoa-based dishes prepared by the ancient peoples of Central America, to modern production, in a thousand delicious forms –however, samples and tastings, make it extremely difficult to overcome the temptation to turn the visit into an "interactive" experience.

Another feature of Alprose Chocolate Experience is that you can follow the chocolate production step by step from an elevated corridor where visitors watch kilometres of chocolate moving through their various stages of processing, from cleaning and roasting cocoa beans to the packaged finished product. In the Choco-Studio children can even create their own “Schoggi”.

Of course there is also an educational exhibit represented by large photographic panels and fact sheets that tell the extraordinary story of the cocoa bean that was first appreciated by the native peoples of Central America, the Maya and Aztecs. Cocoa beans are still cultivated in these regions today, in order to subsequently be exported and used for the production of chocolate. The history explained in the museum focuses on Switzerland, where, as early as 1891, chocolate had begun to conquer the taste of an entire nation. Besides being one of the world's largest producers of chocolate (more than 200,000 tons in 2019), Switzerland is also the country with the highest per capita consumption per year.

Portraits pay tribute to the "founding fathers of Chocolate", from François-Louis Cailler, who founded the oldest chocolate brand in Vevey, where the tradition still lives on today, to the founders of the great families of Swiss chocolatiers including Philippe Suchard, Jacques Foulquier, Rudolf Sprüngli-Ammann and Henri Nestlé.
During the visit you will discover interesting facts and anecdotes, such as the one about Daniel Peter who, after falling in love with Cailler’s daughter and his chocolate, came up with the great idea of inventing milk chocolate.