Chocolate Experience

Experience

To the delight of adults and children alike, a gushing cascade of pure chocolate awaits visitors in Caslano at the entrance to the most widely visited museum in Ticino with 70,000 visitors each year. In addition to allowing you to discover the history of chocolate, peppered with anecdotes and amusing stories, this special experience offers you a chance to actually observe the production of this "delight of the gods" and, above all, taste and even purchase the cocoa-based delicacies of Alprose Chocolate, which exports more than 5,000 tons of chocolate annually across the globe.

The museum is recognizable by the bright, red-painted and life-sized traditional cows silhouettes. Since its founding in 1991, the chocolate museum has continued to intrigue, fascinate and attract a multitude of gourmand visitors. The museum presents an overview of the history of chocolate – from the first rudimentary cocoa-based dishes prepared by the ancient peoples of Central America, to modern production, in a thousand delicious forms –however, samples and tastings, make it extremely difficult to overcome the temptation to turn the visit into an "interactive" experience.

Another feature of Alprose Chocolate Experience is that you can follow the chocolate production step by step from an elevated corridor where visitors watch kilometres of chocolate moving through their various stages of processing, from cleaning and roasting cocoa beans to the packaged finished product.

Of course there is also an educational exhibit represented by large photographic panels and fact sheets that tell the extraordinary story of the cocoa bean that was first appreciated by the native peoples of Central America, the Maya and Aztecs. Cocoa beans are still cultivated in these regions today, in order to subsequently be exported and used for the production of chocolate. The history explained in the museum focuses on Switzerland, where, as early as 1891, chocolate had begun to conquer the taste of an entire nation. Besides being the country with the highest per capita consumption per year, Switzerland is also one of the world's largest producers of chocolate: in 2019, the 17 biggest companies manufactured over 200,000 tonnes, of which around 74 per cent was sold abroad.